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Data Methodology

Last Updated: July 8, 2026

At SwimSafe UK (accessible from https://swimsafeuk.com), one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by SwimSafe UK and how we use it.

1. Information We Collect

We collect log files of visits, which is a standard procedure for hosting companies. The information inside the log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and number of clicks. These are not linked to any information that is personally identifiable. The purpose of this information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

2. Cookies and Web Beacons

Like any other website, SwimSafe UK uses "cookies". These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information.

3. Google DoubleClick DART Cookie

Google is one of the third-party vendors on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to our site and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL: https://policies.google.com/technologies/ads.

4. Our Advertising Partners

Some of the advertisers on our site may use cookies and web beacons. Our advertising partners include:

5. Affiliate Disclaimer

SwimSafe UK is a participant in the Hoseasons and cottages.com affiliate programmes managed through Awin and other networks. These programmes are designed to provide a means for sites to earn advertising fees by advertising and linking to booking portals. Third-party vendors serve cookies to track referrals and booking conversions in order to credit commissions.

6. Third Party Privacy Policies

SwimSafe UK's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers or affiliate networks for more detailed information. It may include their practices and instructions about how to opt-out of certain options.

7. Matomo Analytics

We use Matomo Analytics to track how users interact with our website. This anonymous usage tracking allows us to optimize the website layout, map controls, and search features to improve usability. No personally identifiable details are collected during this tracking.

8. Consent

By using our website, you hereby consent to our Privacy Policy and agree to its Terms and Conditions.

9. Contact Us

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us at support@swimsafeuk.com.